A seed platform providing connectivity

Creating greater proximity to customers and dealers with tailored services.

Saatbau Linz stands for high-quality seed and also places the highest demands on the customer experience. With the new e-commerce platform, the cooperative is now available 24/7 to its farmers and traders with numerous valuable services. Among other things, these simplify the planning and documentation of purchases. This ensures an outstanding customer experience and strengthens customer loyalty.

Reference video Saatbau

from practice


More than 3000 farmers are owners of Saatbau Linz. The cooperative breeds and reporduces seeds. A large part of the production grows in Austria. In addition, Saatbau Linz is active internationally. On the one hand through the distribution of seeds, but also through production in other countries, such as the Czech Republic, Hungary, Poland and Slovenia. In total, 16 subsidiaries of the cooperative are located throughout Europe. Saatbau Linz's customers speak a total of 11 languages, including German. Seed is supplied to farmers via wholesalers and retailers. Distributors temporarily store the seed and deliver it directly to the farms. In some cases, they also buy up the harvested seed.

The company is pursuing a clear digitization strategy and, following the successful introduction of a new CRM solution, has directly tackled the next project. With the comprehensive e-commerce platform based on SAP Commerce Cloud, customers and retailers are offered a seamless customer journey.

The goals: location-independent customer service available 24/7, faster order and delivery times, automation and AI-supported processes. All this optimizes customer proximity and enables direct feedback from farmers.

What you can expect

The case study highlights the initial situation and shows the path to a comprehensive e-commerce platform with an online store and service portal.

You will learn how Saatbau Linz ensures greater customer proximity in multi-level sales and thus moves closer to farmers and dealers.

Product availability, prices or delivery times - the online store is available to customers 24/7. Distributors benefit from comprehensive access to delivery bills, order history and documents.

All important information about the biggest challenges, the most important lessons learned during implementation and the key success factors of the project can be found in our reference story.


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Within the All for One Group, All for One Customer Experience GmbH specializes in digital customer experience and solutions for sales, marketing, customer service and commerce. Learn more: