Four process changes for more success in relationship and opportunity management

WEBER-HYDRAULIK has been developing high-quality systems and components for over 80 years and holds a leading position in the hydraulics market thanks to its constant investment in research and development. In order to provide the best possible support for its international customer base and drive further growth, the company decided to introduce a mobile CRM system. This enabled significant process changes to be implemented in sales work and customer relationship management to be raised to a completely new level.

Four steps to better customer relationship management

Companies today face a demanding generation of customers who not only expect high product quality and quick and easy service, but also value the business relationship as a holistic experience. Read our case study to learn how this leading hydraulics manufacturer used an innovative cloud solution to achieve a comprehensive 360° customer view that enables proactive customer care in sales, helping to build strong and sustainable business relationships.

Read about the four process changes that were critical to WEBER-HYDRAULIK's successful sales transformation in our case study. We show you:

  • How promising customer potential is identified early on and optimally exploited with the help of the central documentation system.
  • How digital visit management identifies synergies in route planning and, together with administrative functionalities, contributes to a noticeable increase in efficiency.
  • How digitalized offer management eliminates internal process breaks, freeing up valuable resources in the office and in the field.
  • How automated and intelligent processes support opportunity management, resulting in shorter sales cycles and higher close rates.

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