Become a system supplier

Developing new business areas as a proactive partner

Competitive pressure and increasing customer demands motivated Steyr-Werner Technischer Handel GmbH to comprehensively revise its business model and transform its customer experience. The successful Austrian company decided to introduce an innovative CRM system and thus made the leap from technical trader and spare parts supplier to proactive partner and system supplier that optimally responds to its customers' needs while sustainably increasing its competitiveness.

Four steps to business transformation

In our case study, you can read how the leading technical distributor with manufacturer expertise in the hydraulic hose sector optimized its sales processes with an innovative cloud solution and now benefits from efficient and transparent processes. Nowadays, high-quality products or excellent service are no longer enough to hold one's own in the market. Only modern customer relationship management (CRM) allows companies to serve their customers comprehensively and according to the latest digital standards. We have summarized Steyr-Werner's successful business transformation for you in four steps and show:

  • How knowing customer requirements creates a win-win situation: meeting customer needs and increasing sales.
  • How internal communication is more transparent and resource-efficient thanks to employee networking.
  • How sales work is more efficient and profitable thanks to a central platform and modern control tools.
  • How automated processes support internal sales staff in making offers and shorten the sales cycle.

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