THE PATH TO HOME OWNERSHIP LEADS THROUGH THE CLOUD

FingerHaus realizes over 750 dreams of home ownership every year, and has been doing so for over 70 years. The prefabricated house provider based in Frankenberg an der Eder skillfully combines tradition with innovation and successfully relies on consistent digitalization in the company - from paperless offices to robot support in the production facilities.

The demand for prefabricated wooden houses is high, and at the same time the demands of the new generation of customers in terms of individuality and service are increasing. In order to better meet the requirements of its prospective customers with a personalized approach and lean sales processes, the company was originally only looking for a new CRM solution. According to the company motto "everything done right", the choice ultimately fell on the combination of SAP Sales Cloud and SAP Marketing Cloud.

The case study addresses the requirements of the prefabricated house provider and describes the path to end-to-end digital processes for marketing & sales.

Find out what this means in concrete terms for marketing campaigns, lead management and customer experience, what challenges had to be overcome in the project and what "lessons learned" FingerHaus would like to pass on to you.