Open for E-Services

How Winkhaus supports partners and fabricators with digital services.

Winkhaus is a leading specialist for intelligent window technology, door locking systems and access organisation. Together with implementation partner All for One Customer Experience, the traditional Westphalian family-owned company has implemented an innovative concept for digital services. The focus of the newly designed customer experience is on retail partners and fabricators, i.e. door and window manufacturers. Winkhaus has thus realized a new openness for e-services and omnichannel communication.

From the field


Winkhaus has been impressing its customers with innovative products and competent service for over 160 years. All over the world, window manufacturers and dealers, architects, building owners and users value the wide range of services and the high quality of Winkhaus' intelligent window technology, door locking systems and access organisation. The raditional family business is based in Telgte, Münster and Meiningen, among other places, and has international subsidiaries in eight countries.

The goal of the SAP Commerce Cloud implementation was an omnichannel platform that could map the extensive product portfolio, including complex configuration options, in a B2B/C-compliant manner. A dedicated partner portal was to create special incentives for B2B sales and direct contact with end customers was to be expanded in order to provide them with the best possible support from the search for information to the purchasing process.

What you can expect

The case study highlights the initial situation and describes the roadmap with an e-service focus. The path to the digital platform is clearly illustrated in three steps. The focus is on data management, the newly designed customer experience and the platform concept.

You will learn

  • How a platform supports efficient product data management.
  • How digital assets are intelligently managed.
  • How to create an ideal customer experience in a multi-stage sales process.
  • And how business relationships can be deepened with the help of a digital platform.


You will get an overview of the digitalization of sales processes from the customer's point of view and know which decisions and solutions are behind it.


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Within the All for One Group, All for One Customer Experience GmbH specializes in customer experience and solutions for sales, marketing, customer service and commerce. Learn more: