Made-to-Measure Sun Shading

Reflexa is driving the digitalization in sun shading technology.

The successful manufacturer of sun and insect protection technology "made in Germany" has realized an innovative B2B webshop together with All for One Customer Experience. The existing SAP ERP system was extended by a scalable platform with SAP Commerce Cloud. A central requirement was variant configuration in order to map the more than 80,000 possible variations for a product in a customer-friendly way.

from the practice


Reflexa stands for flexible and durable sun, privacy and insect protection technology, which inspires retailers and consumers alike. Production has been taking place in Rettenbach in Bavaria-Swabia for over 60 years. In the meantime, a production facility in Oederan near Chemnitz has been added.

The product range is as extensive as the areas of application and extends from awnings, external venetian blinds, venetian blinds, roller shutters and pleated blinds to insect screens, special shading or patio roofs. Each product can be configured in terms of color, dimensions or material. An awning alone offers 80,000 design options .

In order to optimally support the specialized trade in product configuration and to minimize manual efforts around orders, the company decided to introduce a B2B web store with variant configuration based on SAP Commerce Cloud.

What you can expect

The case study describes the initial situation of the manufacturing company and describes the path to the innovative B2B web store. Discover the advantages of the new sales channel, learn how customer service was optimized and how office and field sales benefit from digital processes. Better service, shorter delivery times and higher customer satisfaction. These are just some of the benefits of the forward-looking platform.

You will get a compact overview of the biggest challenges, the most important lessons learned during implementation, and the key success factors of the project.


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Within the All for One Group, All for One Customer Experience GmbH specializes in customer experience and solutions for sales, marketing, customer service and commerce. Learn more: