Selling complex things simply

Customers are increasingly demanding products that are precisely tailored to their individual needs - whether in the B2C or B2B sector. For companies, this represents an enormous opportunity to stand out from the competition and tap into new sales potential.

Product configurators offer the perfect solution here: they make it possible to combine the advantages of mass production with the flexibility of custom-made products. This allows customers to configure their products as they wish, while companies standardize their processes and make them more efficient. The result is faster throughput times, greater customer satisfaction and improved competitiveness.

Read this e-book to find out exactly what a product configurator is, how it works, when it is worth introducing and what a successful implementation looks like.

• Megatrend individualization: Find out why customers are increasingly demanding tailor-made products and how this trend affects your company.
• Product configurators in detail: Get to know how product configurators work and the possibilities they offer.
• Return on investment: Find out when and how the use of a product configurator pays off and whether it is also worthwhile for your company.
• Benefits of product configurators: Discover how configurators increase efficiency, reduce costs and improve customer satisfaction.
• Practical example: Read a project example to find out how a fully integrated product configurator transforms B2B2C sales processes