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Faster order entry, shorter delivery times, better service - at Mosel Türen, the cloud optimizes all sales processes.

Mosel Türen manufactures high-quality, customizable interior doors & frames in one of the most modern production facilities in Europe. The sales department is now also ultra-modern. The new state-of-the-art online store creates a seamless customer journey that makes it easy for builders and retailers to find their custom-fit doors in attractive designs.

from practice


Mosel Türen is part of the Borne group of companies and has been driving innovation in the manufacture of doors & frames for over 65 years. As a climate-neutral company, special emphasis is placed on environmentally friendly and healthy living materials.

Production takes place in one of Europe's most modern production facilities in Trierweiler, Germany. Specialist dealers act as sales partners, advising customers and arranging for selected craftsmen.

To digitize its sales processes, the specialty retailer now relies on SAP Commerce Cloud. Product configuration with SAP CPQ gives end customers and specialist dealers the opportunity to configure doors themselves in just a few steps. Dealers can see the prices immediately and make a corresponding offer. Everything is displayed in a user-friendly way via the Spartacus storefront.

What awaits you

The case study describes the initial situation of Mosel Türen and outlines the digital transformation of the three-stage sales process - PreSales, Sales and After Sales. Discover the benefits from customer inquiry to production and delivery. Error-free order data, faster delivery times and a 360° customer view. End customers, specialist dealers and craftsmen - all benefit from the functions of the sales platform. For a value chain based on partnership.

You will receive a compact overview of the biggest challenges, the most important lessons learned during implementation, and the key success factors of the project.


Dealers simply configure doors and frames themselves via the online store. The system helps them navigate through millions of possible variations to the desired model in just a few steps.

- End customers can find Mosel doors directly online via the search engine.

- Manual order entry is no longer necessary

- Fewer queries

- Automatic order entry

- Variant configuration with SAP CPQ- Optimized area for customers, dealers and craftsmen




Within the All for One Group, All for One Customer Experience GmbH specializes in customer experience and solutions for sales, marketing, customer service and commerce. Learn more: